Tag Archives: consumer behavior


Are You A Satisficer or Maximizer?

Yes, satisifcer is a word, at least according to Barry Schwartz, a Swarthmore College professor and author of The Paradox of Choice. If you are not a satisficer, you are probably a maximizer.  Whichever mindset you employ will dictate how you search for a home. More on that shortly. I was introduced to the satisficer/maximizer […]