Tag Archives: consumer behavior

Sellers – Buyer Emotions Impact Pricing – What You Need To Know.

access_timeOctober 7, 2018personJoe Facenda

I was recently reading Michael Lewis’ book, “The Undoing Project” which is about two Israeli psychologists who developed several innovative decision making theories. Some suggested that perhaps we are not as rational as we think we are. In chapter 9 there is a long discussion on the theory of regret. They discovered that people did […]

Are You A Satisficer or Maximizer?

access_timeNovember 24, 2014personJoe Facenda

Yes, satisifcer is a word, at least according to Barry Schwartz, a Swarthmore College professor and author of The Paradox of Choice. If you are not a satisficer, you are probably a maximizer. Whichever mindset you employ will dictate how you search for a home. More on that shortly. I was introduced to the satisficer/maximizer […]