I was recently reading Michael Lewis’ book, “The Undoing Project” which is about two Israeli psychologists who developed several innovative decision making theories. Some suggested that perhaps we are not as rational as we think we are. In chapter 9 there is a long discussion on the theory of regret. They discovered that people did […]
At my listing appointments, I encounter sellers who take two different approaches to setting prices. One says, “Let’s price at market, create activity and get the job done.” The other says, “Let’s start high. Everyone wants to negotiate and we can always come down. Maybe someone will pay our price. No way to know unless […]
Yes, satisifcer is a word, at least according to Barry Schwartz, a Swarthmore College professor and author of The Paradox of Choice. If you are not a satisficer, you are probably a maximizer. Whichever mindset you employ will dictate how you search for a home. More on that shortly. I was introduced to the satisficer/maximizer […]
