Category Archives: Uncategorized

How Marketing A Home Is Like Selling Drugs

Sounds like a Freakanomics headline.  If you have read Steven Levitt’s book, you know his chapter headings often combine seemingly unrelated items to make his points.  For instance the first chapter is  “What Do Schoolteachers and Sumo Wrestlers Have in Common?”   I won’t tell you what he pairs real estate agents with but I will […]