Price at Market or Go Higher and Negotiate? (2015 update)

The right strategy maximizes profit and minimizes risk and cost

The right strategy maximizes profit and minimizes risk and cost

At my listing appointments, I encounter sellers who take two different approaches to setting prices.

One says, “Let’s price at market, create activity and get the job done.” The other says, “Let’s start high.  Everyone wants to negotiate and we can always come down.  Maybe someone will pay our price.  No way to know unless we try.”

Both want the best price. Who is right?

In 2011 with one of my earliest posts, I tackled this question.  But the market in 2015 is different.  Would I reach the same conclusions this year vs 4 years ago?  Click here to see.

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